We trialled this initiative with some of our merchants, and I must say it worked a treat. It's a very simple take on a very old concept:
Customer receives item > Leaflet enclosed > Promotional discount > Repeat business
However, in our case, the goal isn't just repeat business, it's customer loyalty. We're using these leaflets to get people to visit our webstores from other marketplaces. So, if you get an order on a marketplace (eBay, amazon etc.) you'd instead do the following:
Customer receives item > Leaflet enclosed > Webstore only discount > Real customers know where you are
Whilst we can't provide the promotional materials yet, we are more than happy to include them in with your items at no extra charge. If this sounds like something you want to participate in please contact your account manager who will advise you to complete the following steps:
Please do not attempt to use this service without first contacting your account manager, we can not accept any materials without first being approved by your account manager and any such items will be returned to sender.