Back in ’95 when eBay first launched, it was only good for auctioning off your old stuff. A lots changed since then.
Since eBay added the buy it now feature businesses have started to come around to the old auction site, but these days with the ability to open your own store on eBay there’s never been a more perfect time to give it a go, major players like Argos and Tesco have even warmed to the site. Honestly, if you’re not trading on eBay, you’re cutting out massive opportunities for your business.
So, if you’re going to be trading on eBay… Why open a store? The beauty of an eBay store is that you have your own space on the site with all your goods in your own little section. The items you list will still appear in searches, but for direct traffic you can send your customers to your eBay store and have it all laid out infront of them. This will help you sell multiple items to the same buyer, maybe they were just looking for that one T-shirt, but that’s not to say another can’t take their fancy whilst they find it and if someone is going to sell another T-shirt, it might as well be you, right?
First things first, you will need a PayPal account and an eBay account before you can open a store on eBay, so make sure to go sign up to those places first. If you’re all set, click here to get started on your eBay store. You’ll notice theres 3 different levels, best to start off with basic, then move to featured once you have more than 650 items for sale (variations included, so if you have a listing with 2xSmall, 2xMedium, 2xLarge, 2xXLarge & 2xXXLlarge on it, that’s 10 items) and then for the absolute ballers out there, move to an anchor store once you have over 5000 items listed. Obviously an anchor store will give you the maximum visibility and more access to better business tools but to be honest it’s not something you’ll want to just dive in to. A basic shop is more than enough to get started with and then slowly build your way up.
Don’t worry if you’re prompted to log in at any point of this, look up here for the green padlock to make sure you’re on an official eBay page:
So, go ahead and click the subscribe button and youll come to a page where you pick which level of store you want and choose your new shop’s name. Once you’ve got that, press continue. On the next page, read the fees to make sure you know what it’s going to cost you (this should be £17.38 for a basic store with free Sales reports plus and free Selling manager) and then click Subscribe with fees.
Your shop should now be up and running and should be ready to start selling, any listings you had before should’ve been ported over to your shop, if not then just give it a minute. A good point to mention here is that with a shop you can now list items GTC (Good ’til cancelled), this means you’ll never have to relist your items again unless you choose to end a listing early.
You should consider customising a few things before you call it a day as even with the basic shop you get a decent degree of adjustability. You’ll be able to choose a theme for your storefront and upload a custom image for your logo. You’ll also be able to choose how your items will be listed and the order in which your items will show up on your storefront. You’ll be able to create promotion boxes, especially good for making a point of your most trusted designs to make sure your new customers get a look at your tried and tested stock and also for highlighting items close to ending or items that are new. Click here to customise your store. You do have the option to change the layout of your store, but typically the default layout is the best one so i’d stick with that unless you have your own reason not to (e.g a custom designed storefront). You should also check out the “Manage my shop” link at the side and at least change your newsletter emails to HTML, this will style them so that they look like your storefront, very important for brand awareness.
You should be up and running now, but we appreciate that there’s a million questions you could have about eBay so feel free to ask anything in the comments below or get in touch with your PrintPit account manager!